Betsson Launches Mobile Sports Betting in Colorado

Betsson, a well-known Swedish online gambling brand, has launched mobile sports betting services in Colorado. After partnering with the Dostal Alley Casino, the company is now live in the state via its Betsafe app. The casino calls Central City home.

Betsafe is Betsson’s US-adapted sports betting product, offering quality betting markets and odds for Colorado sports fans. Along with the app launch, Betsson has now opened an office in Denver, a facility that will act as the support hub for regional B2B operations. The company has already set up an Account Director for the facility and a Managing Director for the B2C offering, which will also run out of the Denver office.

More Details on Betsson’s Launch in Colorado

Betsson was able to go live with its Betsafe product in Colorado after completing regulatory and technological preparation. Regulators reviewed the brand’s services, with the company meeting local and federal standards.

The brand is starting its foray in the U.S. within Colorado but looks forward to launching in other states. The company received GLI 33 certification from Gaming Laboratories International, allowing Betsson to operate in several states. This is an essential milestone for Betsson as the company looks to establish B2B sportsbook operations in the U.S.

Bettors can access the Betsafe app in Colorado on Android and iOS devices. The odds are competitive and Betsafe plans on offer engaging promotions to sports fans regularly. Players have access to a wide range of betting markets and payment options. Football, basketball, baseball, golf, and many more sports are covered via the app.

Betsson CEO and President Pontus Lindwall commented on the launch in Colorado by stating: “The launch of our proprietary sportsbook in the U.S. is an important milestone. We are entering a new continent, expanding Betsson’s global reach and further solidifying our B2B and B2C ambitions, thanks to many months of hard work by our product and technology teams to craft a product customized for the U.S. market.”

Prepping Since 2020

Betsson has been preparing to launch in Colorado since mid-2020 when it announced the 10-year deal with Dostal Alley Casino. The company planned on launching in early 2021, but the launch date moved to this year.

Betsson considers the market entry as a starting point in the United States. The brand is focusing on being prudent with its general business strategy. The company is focused on growing in a financially safe manner with low risk while also ensuring long-term sustainability and growth.

Colorado is a jumping-off point, and we should see Betsson expanding into other sports betting markets across the U.S. The company has yet to provide details on which individual state may come next on its path to growth in the country. It will certainly be interesting to see where the brand ends up next. Will Betsafe be able to compete with existing brands like DraftKings and FanDuel for market share in participating states?

Huge Betting Market

With the launch of Betsafe, Colorado now offers even more diversity when it comes to online sports betting. The state is home to more than twenty-five online betting apps by such providers as Barstool, BetMGM, BetRivers, Caesars, DraftKings, FanDuel, MaximBet, PointsBet, and many more. The list goes on and on with players able to find quality solutions for all betting needs.

There is no shortage of apps to choose from, giving sports fans an option that works for their betting style. We suggest reviewing several operators to see what promotions are on offer. You can also review bet types and markets covered before creating a new account to ensure you get everything that you are looking for.