The Manning brothers may not be playing in the NFL anymore, but they are still maintaining their presence in the public eye. Manning Cast debuted this year where Peyton and Eli break down the Monday Night Football game from their unique perspective as two Super Bowl winning quarterbacks.
The brother crack jokes at each other and interview guests that include celebrities along with former and current players. Two weeks ago, when the Giants played the Chiefs on Monday night, Jon Stewart joined the show to make fun of New York’s offensive line.
Manning Cast is must-watch television, but it’s not the only reason the quarterbacks are still relevant. The Manning brothers are now dipping their toes into the sports betting industry. The brothers have teamed up for a first-of-a-kind partnership with Caesars Sportsbook.
Details of Partnership
Caesars Sportsbook has been going all-in to the sports betting industry since purchasing William Hill. The company rebranded its platform and instituted a lot of welcome bonuses to bring players to the app.
DraftKings and FanDuel have a huge proportion of the market, so Caesars has put a lot into making headway into the industry. Signing the Manning brothers to a partnership is excellent for the sportsbook and a way for Caesars to steal a big proportion of new users.
Beginning immediately, the Manning brothers will start appearing in advertising and make live event and commercial appearances for Caesars. The co-president of Caesars Sportsbook, Chris Holdren, was quoted in the press release.
He said, “This isn’t the typical partnership between a sports betting company and major talent. We’re welcoming the most acclaimed family in football history to be integrated holistically into the Caesars family.”
The plan is to use the Manning brothers in fan engagement opportunities. Caesars Rewards members will receive special opportunities to meet the legends in person. The more someone plays, the more opportunities they will have to win big.
As the multi-year contract develops, more plans will be created to use the Manning brothers to grow Caesars Sportsbook.
Responsible Gambling
One important factor of Caesars Sportsbook growing along with the legal betting industry is responsible gambling. The Mannings will be utilized as ambassadors for prominent gambling ambassadors.
The quarterbacks will be great role models for responsible gaming because of their presence amongst sports fans. They will try to compare their playing days to the importance of staying in control on the field.
The Mannings will highlight the resources Caesars offers to players for problem gambling. The Mannings were always in control as quarterbacks on the field, so they are perfect representatives for bettors staying in control.
Peyton was also quoted in the press release highlighting the deal.
He said, “We’re excited to partner with the team at Caesars Sportsbook. We’re looking forward to interacting with their customers who love sports and love football. We know Caesars has a lot of fun initiatives planned. They place a strong emphasis on community impact, and we appreciate their support of causes that are important to us.”
Broncos’ fans will be very happy to see Peyton representing a sportsbook. The quarterback is a legend in Denver, and the team has not been winning games since he retired. Denver is coming off a huge win over the Dallas Cowboys in week nine.
This was a shocking win for the team, and it was their first victory over a reputable opponent in 2021. The teams started the season 3-0 before losing four straight games. They have won two straight games against Washington and Dallas.
They will begin the second half of the season at home against the Eagles on Sunday.
Keep up with your latest NFL news coverage at Rocky Mountain Bets.