The Colorado Rockies may have one of the worst records in baseball, but the franchise has been making headlines lately. Colorado is the capital of Major League Baseball this week because of the All-Star Game. Additionally, the Rockies recently partnered with WynnBET as its official betting partner.
WynnBET signage has been all over Coors Field throughout the 2021 season. This was surprising for fans and the betting industry because no official deal was ever announced. The Rockies had deals with DraftKings and Betfred, but Coors Field has been overwhelmed by WynnBET ads.
The home plate WynnBET signs have been evident at every home game during the 2021 season. On Wednesday, it became clear why WynnBET has been pushed by the Rockies heavily.
Details of the Partnership
WynnBET and the Colorado Rockies announced a multi-year agreement. The deal makes WynnBET the official sports betting partner of the team, unlike DraftKings or Betfred. The sportsbook will be given numerous benefits within Coors Field and through the Rockies’ social media platforms.
WynnBET launched in Colorado in September because of a deal with Bronco Billy’s Casino in Cripple Creek. Colorado has become dominant in the legal betting industry, but WynnBET has been able to maneuver industry conglomerates like DraftKings and FanDuel.
The latest partnership takes WynnBET’s reputation up a notch. The Rockies may be struggling in the National League West, but the franchise is loved throughout the state.
WynnBET’s Aggressive Marketing Strategy
WynnBET, which is operated by Wynn Resorts, has attempted to expand in the past ten months. WynnBET is pushing hard to become a household name in the legal wagering industry.
WynnBET is available in New Jersey, Michigan, Indiana, Virginia, and Tennessee. This is the company’s second deal with a professional baseball team. WynnBET is the official betting partner of the Cincinnati Reds.
The latest deal with the Rockies has put the legal sports betting industry on notice.
Rockies Fans are in for a Treat
If you are a Rockies fan that uses WynnBET, you will earn numerous rewards because of the deal. Fans will frequently receive odds boosts through the mobile app. The advantage still favors the sportsbook because Colorado has not played well in 2021.
Rockies fans will also have multiple chances to win tickets to Rockies games. WynnBET will debut a “spin wheel” on the sportsbook. The winners will earn free tickets in the lower level of Coors Field. This promotion will run throughout the remainder of the 2021 season.
Fans who bet will have a hard time not using WynnBET if they frequently attend or watch Rockies’ games. The Rockies and WynnBET marketing team will be working closely to plaster the sportsbook all over the stadium.
It will improve in the second half of the 2021 season after fans depart Denver for the All-Star Game. WynnBET has announced that they will run in-game promotions, and the largest prize will be a trip to Wynn Las Vegas.
If fans are loyal WynnBET users, they will be rewarded through the partnership. The press release also mentioned that users would have the opportunity to throw out the first pitch at a game in the second half.